SWIRL Luxury Bag

A complete product campaign ecosystem for SWIRL — from macro detail shots and fashion editorial imagery to video content and animated GIFs. The full lifecycle of a luxury bag campaign, delivered in every format.

The Brief

Build a comprehensive campaign for a luxury bag that spans every content format: hero product shots, lifestyle context, social-ready motion content, and a LinkedIn carousel showcasing the campaign strategy. One product, infinite angles.

The Process

This project showcases campaign ecosystem thinking. Starting from the product itself — capturing texture details, hardware close-ups, and styling variations — I built outward to lifestyle shots, dynamic motion content, and professional carousels. Each piece was designed to work independently on its platform while telling a unified brand story.