The AI Fashion Campaign Playbook

Everything a brand team needs to commission AI campaign imagery with confidence — how it's really produced, how to write a brief that works, realistic timelines, and the quality marks that separate campaign-grade work from AI slop. Eight pages, no jargon, genuinely useful even if we never work together.

• 01

  Why this exists

  Written for brand managers — no AI literacy assumed.

• 02

  Five myths, retired

  What AI campaigns are, and what they definitely aren't.

• 03

  How it's actually made

  The four-step process, and where your time is (and isn't) needed.

• 04

  The brief

  Six questions that get you the campaign you imagined.

• 05

  What to expect

  Engagement shapes, honest timelines, and what deliverables look like.

• 06

  Judging the work

  A printable quality checklist for any AI fashion imagery.

• 07

  Rights & honesty

  The two questions to ask any AI creator before signing.